One of most catchy lines on Dremo’s “Nobody” a cover of Ajigijaga remains; “Pay promoter for promotion, o lu wa n jibiti”. The last part translates to “he scammed us”.
It just brings our attention to the fact that upcoming artistes get ripped off every day. These are artistes that are yet to attain any level of stardom and are ready to do anything to promote their craft.
They pay promoters to hype their music. Some even go as far as buying registration forms to audition for Record Labels. Unfortunately, many still fall prey to scammers, who do not deliver but only run off with their money.
The latest is the case of a young rapper, known as OluwaYounging who recently took to his Facebook to lament. A deeper dig into his profile shows he’s a Lagos-based emerging rapper, and he recently dropped a single titled “Wave”. I’ve checked it out earlier and it’s cool.
According to him, he paid some promoters to hype his song. But till now he’s not seen any result. “Maybe Na Tomorrow Dem Go Start” he had said sarcastically.
He then ended it with some inspirational piece;
“But y’all should remember that no one knows tomorrow and if you know you are not capable of something, never brag about it”
It’s quite sad that some people who reacted to the post think it’s his fault. Upcoming rapper, YungFrenzy asked “Paid For Hyping?”.
A certain Nelly Da Raptainer had said; “Hype Your Self”. Another named, Prince Adeyemi Oluwadammy Blaze reacted “Lol. Bro you get money”.
Emini Mamaliya then dropped the bomb; “You paid for hype? Shey the pesin na Linda Ikeji ni?” Well, they said it’s only Linda that can hype.
It just means upcoming acts should be more careful with their choice of promoters.
About the author
Quasar Miami formerly known as Tylz, is a young rap artiste and an outspoken music industry commentator. He writes in a very controversial manner and is known to “never let the sleeping dogs lie”. In October 2017, he was inducted into HipHopHead as a contributor.
Disclaimer: The views expressed in this article are the author’s own and do not necessarily represent the views of HipHopHead.