For some time now, the general music opinion is that we Nigerians disregard hip hop, as a whole. Still on that note, many rappers don’t get the respect they deserve, until they switch and start doing what is contemptuously called “commercial rap” that’s even if rap is part of it.
Due to the same issue, intelligent rappers have had to dumb down the music, to suit the fans that have developed a thick skin for hip hop. You barely hear a rap song on radio. In a whole week, you may not hear any real hip hop jam, with the exception of songs from foreign rappers. There’s no Nigerian rap song, made in 2017 and 2018 that can boast of having more plays on our local radios than Drake’s “God’s Plan”.
But, seems American rapper, J. Cole is making people change their stand on this matter. The rapper who dropped his 5th studio album, last week, was recently a guest artist on a Castle Lite show in Lagos. And the vibe Nigerians, put on there is nothing short of amazing. Seeing people sing along to all of J. Cole’s songs was a big surprise to everybody.
This was why a section believe that Nigerians actually love hip-hop more than we are made to understand. One of HHH writers, Zara, had said this on Facebook.
But, an observer identified as Amadi quickly snapped back, with a point of correction, stating that Nigerians love “foreign” rappers. He may be talking some sense.
Somebody once said; “the only reason One Corner was popular in Nigeria, is because we love imported goods”. In short, we love foreign stuff more than our stuff.
An average Nigerian music lover will press play on any Kendrick Lamar or J. Cole record, whereas the same person hates Boogey and Poe. Why?
You might think Nigerians really love hip hop, until someone chooses Quavo over A-Q, or Kodak Black over Blaqbonez. Whereas, in fact, what they love is foreign rappers, and not just hip hop. Meanwhile, do you agree with Amadi?.
About the author
Tylz Ceazar Yo is a young rap artiste and an outspoken music industry commentator. He writes in a very controversial manner and is known to “never let the sleeping dogs lie”. In October 2017, he was inducted into HipHopHead as a contributor.
Disclaimer: The views expressed in this article are the author’s own and do not necessarily represent the views of HipHopHead.