Let me take this little time to ask you rap enthusiasts, do you realize that this is the month of march? You probably just said “and so?”. Let me bring it to your memory that this is the release month of the long awaited A.K.A album.
Touch My Blood
This venture, if judged by the hype and anticipation surrounding it shows promise of being a landmark project. Not just in the rap world, but also as a feat for AKA’s soaring career.
Mega Super, as he is fondly called by fans, seems to have captured the hearts of African rap fans and wouldn’t let go. His soulful lines, infused with rather pop-sounding melodies are a constant fixture on rap playlists on radio and TV.
Every offering of his’ instantly translates into a must-have-in-the-cart for his teeming fans. However, the Nigerian market, the center of music in Africa, if you will, has constantly being a slippery fish for him.
A sweep across his social media and all of his online presence reveals that most people talking about the album are South Africans. Does that mean that the album’s vibe hasn’t spread other parts of the continent? If so, what does it say about the sleepless issue concerning the nonchalance of music fans towards indigenous music.
The reality is this; an upcoming act in, say, Yankee gets much coverage of his art here in Africa, even over our established acts. If not, why has a potential classic like “Touch My Blood” from one of Africa’s front line rappers been mostly ignored by Nigerians?. This, I think, calls for a re-appraisal of our music consumption.
Why set your sights far off, dear African rap fan. Have you given A.K.A a chance? Most times what we seek far away is close to us. Forget about Kendrick Lamar, J. Cole, Young Thug and the rest for just this month. Introduce your head phones to A.K.A’s #TouchMyBlood, I’m sure you won’t regret it.
About the author
Godwin Godson is a lover of music. A citizen of a country ruled dictatorially by the rapper Jay-Z. 2pac and Lil Wayne serve as ambassadors. Although, recently we have had problems of rebels, aggrieved over rap’s dominance, and led by Bob Marley and Fela. The civil war continues till today.