2018 is just a month and a few days old so I can still call this a new year. This year the mainstream is going to witness a lot of rap, most with meaningless lyrical content. And thus the anti-melody shaku shaku rap, is set to take over the pop culture.
But you as a fan, as part of the community can help move the hip hop culture forward. Like a Yoruba adage, “igi kan ò kí n d’ágbóse” which translates to “a tree doesn’t make a forest”. It takes a collective effort to grow. There are some little things each of us can do to help. And these are the stuff that make the difference. Let’s get at it, real quick.
1. Listen to new rappers and support them
I bet you want to be that guy that knew a superstar rapper when he had 42 followers. Besides, these new talents are what the industry need. If we look for them, we’ll surely see them. Support them.
I don’t have a million followers, so me tweeting Phyno’s new single, is a drop in an ocean. I’m not going get appreciated and he won’t know. I’m tweeting it to people who’ve probably already heard it. But, when I share a new kid’s song, and play it to people who may care, I might be supporting the next big thing. Show love to skilled upcoming artistes. They don’t have the platform, but just that one tweet can take them to a whole new level.
2. Bookmark HipHopHead
WO!, see, look here, HipHopHead is the biggest hip hop niche publication you’ll find in Africa. And I don’t mean to be bold!. If you don’t know, let me tell you. On 6th March, we’ll be one year; and just check, look back and see what I meant when I said that first line. With many other exciting features set to come, HipHopHead is poised for greater heights. Move the culture.
3. Buy an album, and get music from the right places
You can’t afford to be ripping your “best rapper” off his money, by opting for pirated copies of a top-notch album, created in sweats, and sleep-ness nights. What of the money invested on the project? Buy albums, buy, buy, you won’t die.
And even if $9.99 on iTunes is a big one, you can always stream music at some places that could still fetch the artists money. Your small Spotify stream might not be able to pay your artist more than $0.004, but that amount when accumulated is something. Instead of downloading it free, why not MTN music plus, which is very very cheap. Or Boomplay and YouTube, that can actually fetch some revenue for those artists? Do have a re-think.
4. Join the conversations
Don’t just watch M.I take shots at rappers because you’re a fan. Join the conversation. Your favorite rapper just said M.I is whack so Talk About It and yes, pun intended. That Instagram post of yours can escalate the matter, and turn it to a big discussion. Don’t just be a dummy here. Knock knock, who’s at the door? It’s me. You who? It’s 2018!
5. Checkout the old school
Some SWAT Roots or Rugged Man collection for the night can really make you appreciate the art, and how far it has come, You will see the creativity the past players had infused into it. It will also make you know why this was this, and why that was that. When I heard Vector’s old verses, it made me see stuff differently. Check them out, so next time you won’t say things like “Eedris Abdulkareem is the father of Nigerian hip-hop”.
6. Pray for Dremo
As hilarious as this can get, it just carries the truth on it’s back like a baby. Dremo is in the Mainstream; whatever this means in 2018. And he is arguably rap’s next prince. Seriously the guy got flow when he goes before a mic, at Adey’s studio, what you hear is Bang!
But switching these days once you start “blowing” is just like the status quo. Sometimes this doesn’t mean such a rapper will stop rapping. It may just means he’ll get unnecessary, and start singing nonsense. From don’t let Dagrin down to la-la-la-ku-ku-la-la. Pray for that guy.
7. Don’t argue M.I’s G.O.A.T status
No comments. I don’t wan’ argue.
8. Go to local concerts like OLIC
Olamide is one of Naija’s best of all time, but you people didn’t go to his concert. Still you dance “awon omo science student” crazily on the street. Badoo even set ticket fee at N1k for poor fans like me. Yet they didn’t attend. But the next day you’ll be arguing why Olamide is bigger than this guy and that guy.
9. Listen to other African rappers a little more
This goes to all Nigerians. I heard y’all killed Nasty’s vibe at Davido’s concert last year. He is one of Africa’s hottest yet you don’t know his songs. Why? No data to download, or Tooxclusive didn’t post it? Hey guys, that thing must change this year.
Who else is waiting for Boogey’s album like me?
About the author
Tylz Ceazar Yo is a young rap artiste and an outspoken music industry commentator. He writes in a very controversial manner and is known to “never let the sleeping dogs lie”. In October 2017, he was inducted into HipHopHead as a contributor.
Disclaimer: The views expressed in this article are the author’s own and do not necessarily represent the views of HipHopHead.